The challenge was to define the issues that the current brand is suffering from. Pollo Tropical did rebrand a few years ago with the goal to appeal to the demographic of Millenials. After careful consideration, this was my take on it.
![](https://cdn.myportfolio.com/474dd3d5-d216-4785-9798-b356a3db945d/d99a2259-591c-40f6-8299-8b2f94eee94f_rw_1920.png?h=a8a7b74772d5b357fdd70ec23418f894)
![](https://cdn.myportfolio.com/474dd3d5-d216-4785-9798-b356a3db945d/06ecb981-c70f-4d02-8109-e3d965f8cf34_rw_1920.png?h=95db4c7463b60538205aa16afe075079)
![](https://cdn.myportfolio.com/474dd3d5-d216-4785-9798-b356a3db945d/57720788-52f7-4292-8635-80930ca33f95_rw_1920.png?h=37fa4d9a777b3843a06f9ebf455130bb)
![](https://cdn.myportfolio.com/474dd3d5-d216-4785-9798-b356a3db945d/4d80cfd1-dad3-4049-bbf9-1a642b64d6a8_rw_1920.png?h=fba3c8fe4d458acf54e6b6817a62dca2)
![](https://cdn.myportfolio.com/474dd3d5-d216-4785-9798-b356a3db945d/811d33c8-225f-4ce8-afa1-d3771640dbec_rw_1920.png?h=32ae2aa98b560255a1453674bbabb7c8)
![](https://cdn.myportfolio.com/474dd3d5-d216-4785-9798-b356a3db945d/d43f6051-9217-4972-b99e-78a78ffa96e8_rw_1920.png?h=38c313347fb74e0aca6f328378dad3c5)
![](https://cdn.myportfolio.com/474dd3d5-d216-4785-9798-b356a3db945d/3a0da385-4675-40e8-be29-0594ea594d3b_rw_1920.png?h=b596f063eea5ce3834da677298d064ad)
![](https://cdn.myportfolio.com/474dd3d5-d216-4785-9798-b356a3db945d/b66589bf-6f02-450e-bf37-5b99c437f8f0_rw_1920.png?h=0d5f250a98d5c1b9cab692e6caed8b78)
![](https://cdn.myportfolio.com/474dd3d5-d216-4785-9798-b356a3db945d/d78411e0-76bc-43e8-8780-b9d1506ef2aa_rw_3840.png?h=574dd1d1d368b11d7f8b5d53fa04baef)
ux/ui case study
Creating a more user-friendly experience where the user can navigate the app and visualize the products in a clearer and more efficient manner.
![](https://cdn.myportfolio.com/474dd3d5-d216-4785-9798-b356a3db945d/dee08141-cb14-41bf-8604-89f9025808eb_rw_3840.png?h=e92be5d9f5184c6ba85b104e032c5e55)
![](https://cdn.myportfolio.com/474dd3d5-d216-4785-9798-b356a3db945d/8207bf96-bce7-497d-8101-232937515147_rw_1920.png?h=db39682349297f3562a74012efafb7ae)
![](https://cdn.myportfolio.com/474dd3d5-d216-4785-9798-b356a3db945d/fe1bae91-4b93-4648-9c26-f8a558ab8cfb_rw_1920.png?h=50e8e9cbab97e409eee167861efda59b)
![](https://cdn.myportfolio.com/474dd3d5-d216-4785-9798-b356a3db945d/8b08d239-169a-4890-a80d-a33d8d208a86_rw_1920.png?h=038bea1fc7d2e30066bea14e8cc32fad)
![](https://cdn.myportfolio.com/474dd3d5-d216-4785-9798-b356a3db945d/8b0d87ee-aa8f-4fb7-9300-1255974257ed_rw_1920.png?h=5545cef9250f5c0a4eaa8fbb0de538be)
Pollo Tropical App